The LEKI DNA consists of many faces, stories and values. For decades, LEKI has been based on six core values that will continue to guide us into the future. Enthusiasm, innovation, quality, partnership, top performance and responsibility are what distinguish LEKI and our employees, partners and athletes. out of. For each value, we have selected a representative person who embodies this value and therefore LEKI. This design challenge was to come up with a new color design system that could extend to their freeride pole.